In the United States, outdoor advertising has become a popular form of marketing strategy due to its ability to reach a wide audience. Outdoor advertising agencies specialize in creating, designing, and executing advertising campaigns for clients across a variety of industries. In this article, we will discuss the top 10 outdoor advertising agencies in the United States and provide a brief overview of each company.
Lamar Advertising Company
Lamar Advertising Company is one of the largest outdoor advertising companies in the United States. With over 325,000 displays in 43 states, Lamar offers a wide range of advertising options, including billboards, transit advertising, and digital displays. They also have a strong presence in Canada and Puerto Rico.
Clear Channel Outdoor
https://www.clearchanneloutdoor.com/
Clear Channel Outdoor is another major player in the outdoor advertising industry, with over 450,000 displays in 31 countries. They offer a range of advertising options, including billboards, street furniture, transit advertising, and digital displays.
Outfront Media
https://www.outfrontmedia.com/
Outfront Media is a leading outdoor advertising company that offers a variety of advertising options, including billboards, transit advertising, street furniture, and digital displays. They have over 500,000 displays across the United States and Canada.
Intersection
Intersection is a technology and media company that specializes in creating digital experiences in public spaces. They offer a range of advertising options, including digital displays, kiosks, and interactive experiences. Intersection operates in major cities across the United States and the United Kingdom.
Adams Outdoor Advertising
Adams Outdoor Advertising is a family-owned business that has been in operation for over 30 years. They offer a range of outdoor advertising options, including billboards, digital displays, and transit advertising. They operate in over 10 states in the United States.
JCDecaux
JCDecaux is a global outdoor advertising company that operates in over 80 countries. They offer a range of advertising options, including billboards, street furniture, transit advertising, and digital displays. In the United States, they have a strong presence in major cities such as New York and Los Angeles.
Lamar Transit Advertising
https://www.lamar.com/Products/Transit-Advertising
Lamar Transit Advertising is a division of Lamar Advertising Company that specializes in transit advertising. They offer a range of advertising options on buses, trains, and other forms of public transportation. Lamar Transit Advertising has a presence in over 200 markets across the United States and Canada.
Vector Media
Vector Media is an outdoor advertising agency that specializes in transit advertising and digital out-of-home advertising. They have a presence in major markets across the United States, including New York City, Los Angeles, and Chicago.
OOHology
OOHology is a full-service outdoor advertising agency that offers a range of services, including design, production, and installation. They specialize in billboards, transit advertising, and digital displays. OOHology operates in major markets across the United States.
Norton Outdoor Advertising
https://www.nortonoutdoor.com/
Norton Outdoor Advertising is a family-owned business that has been in operation for over 50 years. They offer a range of outdoor advertising options, including billboards, digital displays, and transit advertising. Norton Outdoor Advertising operates in markets across the Midwest and Southeastern United States.
The table below provides a summary of the 10 major outdoor advertising agencies in the United States.
| Company Name | Description | Services Offered | Market Presence |
|---|---|---|---|
| Lamar Advertising Company | One of the largest outdoor advertising companies in the US | Billboards, transit advertising, digital displays | 43 states, Canada, Puerto Rico |
| Clear Channel Outdoor | Major player in the outdoor advertising industry | Billboards, street furniture, transit advertising, digital displays | 31 countries |
| Outfront Media | Leading outdoor advertising company | Billboards, transit advertising, street furniture, digital displays | US, Canada |
| Intersection | Technology and media company specializing in digital experiences | Digital displays, kiosks, interactive experiences | Major cities in US and UK |
| Adams Outdoor Advertising | Family-owned business operating for over 30 years | Billboards, digital displays, transit advertising | Over 10 states in US |
| JCDecaux | Global outdoor advertising company | Billboards, street furniture, transit advertising, digital displays | US, over 80 countries |
| Lamar Transit Advertising | Division of Lamar Advertising Company specializing in transit advertising | Buses, trains, public transportation | Over 200 markets in US and Canada |
| Vector Media | Outdoor advertising agency specializing in transit and digital out-of-home advertising | Transit advertising, digital displays | Major markets in US |
| OOHology | Full-service outdoor advertising agency | Billboards, transit advertising, digital displays | Major markets in US |
| Norton Outdoor Advertising | Family-owned business operating for over 50 years | Billboards, digital displays, transit advertising | Markets across Midwest and Southeastern US |
In conclusion, the outdoor advertising industry in the United States is diverse and competitive, with numerous companies offering a variety of services and advertising options. The top 10 outdoor advertising agencies listed above are among the most well-known and established in the industry, each with their own unique strengths and market presence. Clients seeking to launch an outdoor advertising campaign can consult these agencies for their expertise and experience in the field.
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